The Profitable Economic Benefit in Killing Off Junk Mail
This is a continum and a conclusion to the junk mail problem.
I have extracted this section from here, to maintain an exclusive line of thought.
http://you-shit-me.blogspot.com.au/2014/05/i-was-having-laugh-about-australia-post.html
A foot note:
What shits me about the whole junk mail issue is the sheer stupidity of the people involved in it and the total wastefulness of the entire production chain - from the oil well to the land fill - total waste.
Hang with this while I take you through the BIG picture of the whole Junk Mail issue
OK -it takes of energy expenditure to GET and REFINE and DISTRIBUTE oil fuels.
So enormous amounts of fuel have to be found so all these people can go about their business's's's - which as well as running their lives - loads of it goes to clearing out enormous amounts of forest that is not replaced - cleared forever; or possibly for the renewable plantations....
That wood gets felled, all the life in all the trees dies as well - all pointlessly.... and then the wood gets transported to paper mills, not infrequently on the other side of the planet - using more oil and coal for the sparks.
So out of the paper mills come huge rolls of paper, and they go to the printing presses.... and enormous amounts of junk mail get churned out.
Using more oil / fuel and coal for the sparks... to run the mills and make the inks...
Then that gets distributed to all the households, and guess what?
90% of it goes straight in the bin to landfill.... some may in fact get recycled...
OK now to granularly examine the issues...
If only 10% of the junk mail was actually produced, for the people who actually wanted it....
90% of the entire forestry industry - they didn't have to keep themselves entertained pissing away fuel and coal for sparks, just to be there - for nothing.
90% of the energy used in deforesting the planet and the plantations did not have to be used - for nothing.
90% of all the native forests and the plantations, did not have to be harvested - for nothing..
90% of the chemicals, power and paper mills capacity - did not have to be pissed away - for nothing.
90% of the inks, power and machinery at the printers, did not have to be pissed away - for nothing...
90% of the time and wages and people time, amongst the entire distribution networks, did not have to be pissed away - for nothing....
90% of all the fuel and coal for sparks, used in the entire process, manufacturing, transportation and the fuel needs of all the people involved, did not have to be pissed away - for nothing.
The entire industry - from planting the tree seeds or felling the trees and destroying the eco systems -through to the land fills or recycling centres...
Is one huge WASTE.
90% of the entire industry in terms of time, effort, resources - wages - the fucking lot - is for NO GOOD REASON.
If 90% of all junk mail is going straight into the bin - then what in the fuck are all you idiots involved in the entire production chain - doing it for?
I am so totally opposed to the stupidity and the wastefulness of it all.
Granted that IF ONLY the 10% of people who actually wanted it, actually got it - I would not be so fucking vitriolic about the entire issue....
Our whole entire system of commerce has to change.
It means that in this scenario alone, that 9 out of 10 people are just wasting their time, doing nothing productive, that the other 1 in every 10 of them could be doing.
I view wealth as good health, loving relationships and a nice diversity of good food and a place to live - once the basics have been achieved, the true demonstration of wealth is based upon what you can afford to share with as many others as you can.
Starting with sharing your time, and your resources.
The management of Australia Post - and the advertising industry - well I think they are lying about the effectiveness of junk mail.
The general slant they put out is that 2/3rds of people are deleriously happy to get it, when the truth is that 90% of people don't want it.
90% of all junk mail and all of the time, effort, resources, pointless environmental destruction and energy waste behind it- straight from the mail box to the land fill or recycling - where the community is expected to bear the costs of disposal - and the environmental damage.
OK first the pricing:
http://auspost.com.au/business-solutions/unaddressed-mail.html
In taking a middle of the road figure for the average pamphlet to be delivered by Australia Post in all locations etc., - we will say 30c.
That means it costs $300 to get 1000 pamphlets delivered.
90% of them go straight into the bin - that is the cost of the publication, and the cost of the delivery - of say 30c per pamphlet + 30c delivery = 60c
That is say $600 per thousand pamphlets.
At a 10% "read rate" - that means 90% of the $600 has gone straight to land fill.
This out of every $600 spent on making and distributing junk mail - $540 goes straight in the bin.
To scale it back to one in ten;
This means that 60c out of every $6 may lead to earnings.
An addressed mail out, costs about 30c to print and 70c to post.
Mailing out to the one in ten that do want the pamphlet to be delivered, means that the production and mailing costs have dropped from $600 per 1000 deliveries, to $100 per 1000 deliveries.
And the deliveries are going to those people who want them - which relative to the outlay, produces a very high return on investment.
Emailing from a bulk list costs almost nothing.
Viewing the weekly specials on the website also costs almost nothing.
For instance, Foodworks - despite their many issues, DO make a rather good weekly specials email that link back to their website, for an "electronic pamphlet".
If all the regular junk mailers - agree to produce ONE regular junk mail delivery, with the front page stating this:
"We have decided that continuing to make bulk mail outs are wasteful and harmful to the environment.
So from now on, we are going to offer direct addressed mail to those who want to continue receiving the regular offers by post.
We are also offering to deliver our weekly specials by email.
Please phone us or or come to our website, and fill out your details, to get placed on the direct addressed mailing list, or to select delivery by email."
Then doing a refresher single page mail out, every six months, well that's like 2c to make and 15c to mail - and it allows the consumers to take notice and sign up....
For those who choose too.
This means that the paper component of the junk mailing system gets dropped to about 5% and the email notices probably go to 30 or 40% - because it's cost effective and the advertising is going to the people who WANT IT, instead of all the people who don't want it.
Kudos.
I have extracted this section from here, to maintain an exclusive line of thought.
http://you-shit-me.blogspot.com.au/2014/05/i-was-having-laugh-about-australia-post.html
A foot note:
What shits me about the whole junk mail issue is the sheer stupidity of the people involved in it and the total wastefulness of the entire production chain - from the oil well to the land fill - total waste.
Hang with this while I take you through the BIG picture of the whole Junk Mail issue
OK -it takes of energy expenditure to GET and REFINE and DISTRIBUTE oil fuels.
So enormous amounts of fuel have to be found so all these people can go about their business's's's - which as well as running their lives - loads of it goes to clearing out enormous amounts of forest that is not replaced - cleared forever; or possibly for the renewable plantations....
That wood gets felled, all the life in all the trees dies as well - all pointlessly.... and then the wood gets transported to paper mills, not infrequently on the other side of the planet - using more oil and coal for the sparks.
So out of the paper mills come huge rolls of paper, and they go to the printing presses.... and enormous amounts of junk mail get churned out.
Using more oil / fuel and coal for the sparks... to run the mills and make the inks...
Then that gets distributed to all the households, and guess what?
90% of it goes straight in the bin to landfill.... some may in fact get recycled...
OK now to granularly examine the issues...
If only 10% of the junk mail was actually produced, for the people who actually wanted it....
90% of the entire forestry industry - they didn't have to keep themselves entertained pissing away fuel and coal for sparks, just to be there - for nothing.
90% of the energy used in deforesting the planet and the plantations did not have to be used - for nothing.
90% of all the native forests and the plantations, did not have to be harvested - for nothing..
90% of the chemicals, power and paper mills capacity - did not have to be pissed away - for nothing.
90% of the inks, power and machinery at the printers, did not have to be pissed away - for nothing...
90% of the time and wages and people time, amongst the entire distribution networks, did not have to be pissed away - for nothing....
90% of all the fuel and coal for sparks, used in the entire process, manufacturing, transportation and the fuel needs of all the people involved, did not have to be pissed away - for nothing.
The entire industry - from planting the tree seeds or felling the trees and destroying the eco systems -through to the land fills or recycling centres...
Is one huge WASTE.
90% of the entire industry in terms of time, effort, resources - wages - the fucking lot - is for NO GOOD REASON.
If 90% of all junk mail is going straight into the bin - then what in the fuck are all you idiots involved in the entire production chain - doing it for?
I am so totally opposed to the stupidity and the wastefulness of it all.
Granted that IF ONLY the 10% of people who actually wanted it, actually got it - I would not be so fucking vitriolic about the entire issue....
Our whole entire system of commerce has to change.
It means that in this scenario alone, that 9 out of 10 people are just wasting their time, doing nothing productive, that the other 1 in every 10 of them could be doing.
I view wealth as good health, loving relationships and a nice diversity of good food and a place to live - once the basics have been achieved, the true demonstration of wealth is based upon what you can afford to share with as many others as you can.
Starting with sharing your time, and your resources.
OK to follow through on the
Smart Commerce
idea that I had.
The management of Australia Post - and the advertising industry - well I think they are lying about the effectiveness of junk mail.
The general slant they put out is that 2/3rds of people are deleriously happy to get it, when the truth is that 90% of people don't want it.
90% of all junk mail and all of the time, effort, resources, pointless environmental destruction and energy waste behind it- straight from the mail box to the land fill or recycling - where the community is expected to bear the costs of disposal - and the environmental damage.
OK first the pricing:
http://auspost.com.au/business-solutions/unaddressed-mail.html
In taking a middle of the road figure for the average pamphlet to be delivered by Australia Post in all locations etc., - we will say 30c.
That means it costs $300 to get 1000 pamphlets delivered.
90% of them go straight into the bin - that is the cost of the publication, and the cost of the delivery - of say 30c per pamphlet + 30c delivery = 60c
That is say $600 per thousand pamphlets.
At a 10% "read rate" - that means 90% of the $600 has gone straight to land fill.
This out of every $600 spent on making and distributing junk mail - $540 goes straight in the bin.
To scale it back to one in ten;
This means that 60c out of every $6 may lead to earnings.
An addressed mail out, costs about 30c to print and 70c to post.
Mailing out to the one in ten that do want the pamphlet to be delivered, means that the production and mailing costs have dropped from $600 per 1000 deliveries, to $100 per 1000 deliveries.
And the deliveries are going to those people who want them - which relative to the outlay, produces a very high return on investment.
Emailing from a bulk list costs almost nothing.
Viewing the weekly specials on the website also costs almost nothing.
For instance, Foodworks - despite their many issues, DO make a rather good weekly specials email that link back to their website, for an "electronic pamphlet".
If all the regular junk mailers - agree to produce ONE regular junk mail delivery, with the front page stating this:
"We have decided that continuing to make bulk mail outs are wasteful and harmful to the environment.
So from now on, we are going to offer direct addressed mail to those who want to continue receiving the regular offers by post.
We are also offering to deliver our weekly specials by email.
Please phone us or or come to our website, and fill out your details, to get placed on the direct addressed mailing list, or to select delivery by email."
Then doing a refresher single page mail out, every six months, well that's like 2c to make and 15c to mail - and it allows the consumers to take notice and sign up....
For those who choose too.
This means that the paper component of the junk mailing system gets dropped to about 5% and the email notices probably go to 30 or 40% - because it's cost effective and the advertising is going to the people who WANT IT, instead of all the people who don't want it.
Kudos.
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