Fastway Couriers wins national marketing award - and Australia Post sux bad.


This is really great to hear - because it means that the more market share that private couriers get, then  Australia Post and it's idiot management - well the people are "un-hiring" them as fast as they can, and the more market share these incompetent bureaucratic retards lose.

For my defintion of retard - see this:

http://suker-punch.blogspot.com.au/2015/02/i-have-redefined-definnition-of-retarded.html



http://www.fastway.com.au/about-us/media-releases/19-about-us/media-releases/370-fastway-couriers-wins-national-marketing-award
Fastway Couriers wins national marketing award
FCA award win
Fastway Couriers has won the coveted "NAB Franchise Council of Australia 2012 Excellence in Marketing Award" for its nationwide brand revitalisation project.
Fastway Couriers CEO, Richard Thame, who accepted the award in Canberra last night, says the locally-designed brand refresh has contributed to a strong year for the courier franchise.
"With online retailing set to double to almost $27 billion by 2016, our revitalised brand was introduced as part of an overarching strategy to embrace this explosive growth. So far, it has proven a huge success, with initial sales targets exceeded by almost threefold," says Thame.
From November 2011 to June 2012, Fastway Couriers worked to provide refreshed branding to its 700 franchise partners in 25 depots across the country, with an aim to substantially increase its market share in the online retail sector.
Thame says the award affirms the positive reception of Fastway Courier's brand revitalisation amongst clients, customers and franchisees.
"We are now focusing on adding value to provide a better packaged offering to each of our customers. This includes drawing attention to our ability to work with clients from both a professional and technological standpoint, and act as a true extension of their business," says Thame.
The revitalised branding has also been rolled out to all Fastway Couriers depots in New Zealand, Ireland and Northern Ireland.
Fastway Couriers was established in 1983 to provide a low cost courier service between Napier and Hastings in New Zealand. In 1993, the business concept was launched in Australia, where upwards growth has continued to this day.
More information on the FCA and the NAB FCA Excellence in Franchising Awards are available here.

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