Australia Post - Drone Trash Talk

This is a good article.

About the only thing that is reasonable about this is deliveries by drone to the clay pigeon target shooting club.

Aside from that - jesting aside, I could see drone delivery as being actually useful, but in such limited circumstances....

And it's fraught with complexities and problems, overheads and limitations.

Even in rural areas, where it is relatively safe to fly drones, the distances are SO huge, and the payloads so small....  and Australia Post has a penchant for making everyone play "go fetch" to the post office, rather than deliver to Bum Fuck Nowhere places.

And Umm Ahh'd For Hours, isn't bright enough to handle his joy stick, much less fly a drone or worse, organise a fleet of them along with deliveries.

It's completely beyond him.

But this is a good article worthy of contemplation and further thought.

Australia Post’s drone plan is a ‘publicity ploy’

http://thenewdaily.com.au/life/2016/04/19/australia-post-might-delivering-mail-drone-anytime-soon/

Postal service has scant details on its high-tech delivery plans.

The drone was unveiled at a high profile launch last week. Photo: AAP

Advertising experts have branded Australia Post’s drone delivery plan a publicity stunt.

The announcement was a “nice bit of branding” for the oft-maligned organisation, but consumers will have to wait years for the service, according to an expert.

“Was Australia Post’s drone announcement a PR stunt? Undoubtedly, as even they acknowledge that they are still years away from any possible implementation,” International Public Relations Association Australia chair David Donohue told The New Daily.

Last week, Australia Post unveiled a drone it claimed could one day help posties deliver mail. Australia Post chief executive Ahmed Fahour went further – he said he hoped to see an “experimental service” begin “towards the end of the year” and promptly put a prototype through its paces for the media at a facility in Melbourne’s south-east. 

But when asked this week when it all might happen, an Australia Post spokesperson told The New Daily the organisation did not have an answer.

Meanwhile, a spokesperson for the Civil Aviation Safety Authority (CASA) told The New Daily a full drone delivery rollout would be lengthy and that the scheme was still in a “research” stage.

The CASA and Australia Post collaboration would be conducted to explore CASA’s drone safety concerns and for Australia Post to demonstrate how the drones worked. It would be conducted in a controlled area or non-urban zone.

Australia Post boss Ahmed Fahour poses with one of the drones last week. Photo: AAP

But the Australia Post spokesperson admitted the company did not yet know how its drone delivery system would work.

Would drones take off from a centralised spot? Would drivers pull up on the side of a freeway and fly drones into nearby areas or would drivers fly drones from the street to that street’s front doors? It’s unclear.

The Australia Post spokesperson said matters would be clearer after a two-week CASA collaboration, but a customer trial would then follow.

This would involve selecting an unknown number of areas, likely rural, for drone delivery.

The CASA spokesperson said it was impossible to predict how or if Australia Post could produce a proposal the agency could authorise because it was yet to see one.

CASA said it was not currently possible for Australia Post drones to fly over urban areas.

‘A clever publicity ploy’

Advertising experts said the drone scheme was a “clever” way for Australia Post to garner positive attention.

Amazon has had its drone delivery plan stall for more than two years. Photo: YouTube

“It makes Australia Post at least seem as though they are at the cutting edge of technology,” said IPR’s David Donohue.

“It promotes the message that they are forward-looking at a time when their traditional mail service is losing money, competitors are eating into their parcel post revenue, and they are progressively losing at least some of the other revenue streams they have enjoyed.”

Deakin University advertising expert Dr Paul Harrison agreed the unveiling was a “clever publicity ploy”.

“It was an opportunity to create publicity for the brand and to get people to think positively about Australia Post,” Dr Harrison told The New Daily.

“That it is a long way off suggests the intention wasn’t about introducing about a new product but more about showing the brand as not old-fashioned.”