It's Australia Post's fault that this blog is failing as well.......
True.
Australia Post is so shit, that not only do a great deal of people, not want to have to deal with them, they don't even want to complain about them or to see or read anything about them.
So in one sense, I have succeeded, and so has this blog....
People don't want to read this blog, and the name "Australia Post" means that this blog is approached under sufferance and with disdain.
To a consumer, looking for a dynamic, prompt, and effective delivery service, Australia Post is the absolute antithesis of "the business" that you want to be dealing with.
I also think that "Australia Post" - as a brand, as a going concern, is proof positive, that if you want your ratings to plummet off a cliff, then just run articles on Australia Post....
And after a huge collective groan, everyone will run - in the opposite direction.
You know, "Australia Post? Oh noes" - and then have a Bex and a good lie down.
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